Recently, I had a discussion with a friend about how girls/women like bad boys rather than nice guys. I pondered this a bit and have come to some conclusions about this notion. I think it is true that if a man tries to woo a woman in the early stages of dating by going over the top (things like flowers, excessive compliments etc.) it can be a detraction. The woman will know that or at least feel like it is just a ploy to "win" her. This can feel manipulative and not very enticing. I know that the sentiment can be coming from a nice place, but it has the wrong effect.
It is also true that women like men with a sense of adventure. Men who are willing to speak their minds (while considering other opinions). And men, who are willing to take risks. These qualities can be placed in the bad boy category. It is not necessary for a man to be a bully, or unappreciative, callous or rude. However, a little mischievousness (while treating the woman like a queen) can really tickle the fancy. There are ways to be a bad boy without being a jerk.
A man with confidence is very appealing. This quality is not only reserved for men. I have experienced this myself. When I am confident and sure men seem to find me increasingly interesting.
I must admit that I do like shy guys too--especially when a guy knows he has something to offer but is a little hesitant in his approach. Nothing like knowing a guy is into you and you him--just needing a little nudge to bridge the gap. It can be fun to nudge.
Having said this, I really think that once you have established a relationship with someone, it is still important to cultivate your sense of adventure, express your confidence and take risks but it is also time to turn on the charm. Even though it is no longer necessary to woo your partner, any act of kindness will go a long way. It will be (with a sincere approach) a true gesture of your love. So many times, we get into a rut by worrying about attending to the things that "need" doing that we lose focus. Bring your focus on how to be your best self and express your true appreciation for those around you. I guarantee that you will benefit from this approach way more than staying in your rut.
So guys and gals, give that bouquet of flowers, write that little love note, whisper a tender notion your lover's way--take the risk and make it an adventure. Life is too short to not feel the goodness.